Rivers Pools Social Media Strategy

Target Audience

Our target audience is 30-60-year-old married couples, middle- to upper-middle-class.

Monitor and Analyze

Monthly analyze data to make sure we are hitting our target. See what is getting more hits and what needs to be adjusted.

Choose The Right Platforms 

Facebook is our main platform. TikTok and YouTube need to be our secondary.

Set Measurable Goals

Measure the post to any sales boost specifically connected to social media. Analyze year-to-date data that can be cross-referenced.

Make a Plan for Customer Service

Have a 24hr reply rule to messages.

Social Media Passwors

Social Password

Posting Schedule:

Monday through Friday: Post 3 to 5 times a day. Saturday and Sunday, 1-3 times a day.

50% off all post need to be video!!

Mix post between these areas:

  1. Pool builds

  2. Hot Tubs

  3. Maintenance and Chemicals

  4. Service and Repair

  5. community

  6. Comedy

  7. Outdoor Living